Description

http://www.amazon.com/Storytelling-User-Experience-Crafting-…Book DescriptionWe all tell stories. ItΓÇÖs one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.Table of ContentsChapter 1. Why Stories?Chapter 2. How UX Stories WorkChapter 3. Stories Start with Listening (and Observing)Chapter 4. The Ethics of StoriesChapter 5. Stories as Part of a UX ProcessChapter 6. Collecting Stories (as Part of Research)Chapter 7. Selecting Stories (as Part of Analysis)Chapter 8. Using Stories for Design IdeasChapter 9. Evaluating with StoriesChapter 10. Sharing Stories (Managing Up and Across)Chapter 11. Crafting a StoryChapter 12. Considering the AudienceChapter 13. Combining the Ingredients of a StoryChapter 14. Developing Structure and PlotChapter 15. Ways to Tell StoriesChapter 16. Try Something New