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elib.tech Exclusive… sharing elsewhere will result in a bann! A McGraw-Hill Advertising Classic  A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. Thank You ALL For Making This Possible For All Of US. Edward De Bono Effective Thinking GB  Contributors: Ratio FreeElite/VIP: 3 weeksPower Users (PU): 7 weeksUsers: Upgrade to PU