Description

Composer:           Gregor TheelenScale:              LydinNature Ingredients: BirdsBrainwaves:         Alpha StatesPlanet:             SunPlaying Time………: 00:57:37Encoded with lame 3.97beta3 using alt-preset standard.”There are some who prefer the gentle, pleasantly soporific melodies to the harsh clang of techno or the robust yells and shrieks of pop. It’s no secret that the broad category of music described as New Age is hitting all the right notes, with artists like Enya even able to garner mainstream appeal. But there’s lots more to the category than just harmonies and sounds of nature. A sub-genre within the category is Smart Music, compositions that transcend being just background music and are in fact a tool that can actually affect behaviour positively. Remember how you were always told you were never going to get rich just sitting around listening to music all day? The Smart Music series available in India exclusively on Times Music may be able to do just that, with titles that help people dream better, learn, relax, improve self-confidence and energy levels. In short, become more successful. The albums are a compound of nature sounds and layers of music; and woven into these standards of the genre, are alpha and beta waves that actually enhance brain activity. What differentiates the Smart CDs from the glut of other new age material that purports to be an aid to relaxation is that music has been licensed from the market leaders in the relaxation genre of music. Interestingly enough, a large proportion of the market for Smart CDs is from the corporate sector, particularly pharmaceutical companies. The CDs are often bought and passed on to doctors who in turn recommend them to patients. Some of the prominent corporate clients for Times Music include Lupin, Wyeth Lederle, Sun Pharma and Global Aviations. Demand from the corporate sector is also due to companies handing the Smart CDs out to their executives to relieve stress. Further plans for the series include extending the concept beyond music to stress-related workshops. At the same time, consumer sales are definitely not being ignored. Priced at Rs 295 for CDs and between Rs 75 and Rs 100 for audio cassettes, the series is distributed at large music stores across the country.Besides, Times Music is using below-the-line communication to educate sales staff at stores to ensure a certain amount of push at the retail level. The scope for such music is huge; albums have been known to sell as many as 250,000 copies.”