Description

THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT.IT’S TRUE! You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second “bites.” Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America, shows you how easy it is to get your point across in 30 seconds — and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want. Synopsis Anyone can be more effective in 30 seconds than in 30 minutes or 3 hours. With the aid of actors and amusing dramatizations, Frank teaches how to zero in on one’s listeners and economically make your point. –This text refers to the audio cassette edition of this title