Description

This new exclusive material is a bonus / incentive for the Kevin Hogan – Covert Influence Group Buy.This group buy forum is listed at: Yourself to Others:The New Psychology of SalesAuthor: Kevin Hogan & William HortonPublished: 2002Book Description: 259 pages scanned, OCRed & bookmarked.At last, cutting-edge advice from two leading figures in the field of sales psychology. The authors not only reveal what compels people to buy, but also explain exactly how to tap into those desires. Using the authors’ ten laws of selling, based on Hogan’s nine laws of persuasion, a well-prepared salesperson can virtually guarantee a successful sale, every time. Other important lessons covered in this book include using calibration to really understand the customer’s needs, installing ‘anchors’ to inspire a customer’s desire to buy, and 150 words that can change customers minds. Together all these tools create a brand new twenty-first century selling model, clearly and completely explained for anyone seeking sales success.Kevin Hogan’s web site is at:www.KevinHogan.comWilliam Horton’s web site is at:www.NFNLP.comPlease keep this a elib exclusive, thanks.Thanks to testy666 for starting this group buy and to everyone who is supporting this small group buy.Contributors: Ratio FreeElite/VIP: 2 weeksPower Users (PU): 7 weeksUsers: Upgrade to PU or contribute This group buy forum is listed at: are the standard group buy lead times.Thanks, Mazen