Description

Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to  win the admiration, respect, and affection we desire.Editorial ReviewsReview“A must-read.”—Art Markman, PhD, author of Smart Thinking “Kohut and Neffinger will help you to lead—and succeed—in everything from public speaking to love.”—Joseph S. Nye, Jr., PhD, author of The Powers to Lead “This is not just another pop-psych book: it’s the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or home.” —Amy Cuddy, PhD, Harvard Business School About the AuthorJohn Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.File Size: 1435 KBPrint Length: 305 pagesPublisher: Plume (August 15, 2013)http://www.amazon.com/Compelling-People-Hidden-Qualities-Inf…Audiobook Here: