George Lakoff – Don’t Think of an Elephant – Know Your Values and Frame the Debate
Don’t Think of an Elephant – Know Your Values and Frame the Debate – George Lakoff.pdf
[1 eBook – PDF]
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http://www.amazon.com/Dont-Think-Elephant-Debate-Progressive…A great one. A ‘howto control the frame’ of reference by sheer force of will.
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