Description

From the foreword:”The book you hold in your hands is a book where the authors have chosen to push forward, to experiment, to be innovative, and not settle for the answers or techniques of others. It is a book that is much needed in the occult community because it shows other magicians how to take memetics, semiotics, writing, and other related pursuits and adapt them to magical practices, while also pushing those magical practices into new directions. Magic is no longer restricted to ceremonial tools and garb. Magic is something more. Magic, in this book, is about taking the cultural forces around us and using them to shape reality…”Table of contents:Part 1:  Memetics in Theory and Practice1  Evaluating Tools2  Agency in a Networked World3  Mind/Body/Bircolage4  Belief as a meta-Condition: Paradigm and Brand5  meta-Biological Organisms6  Becoming What You Do7  Memetic Ecology in Action.8  Effectively TransmittingPart 2: Navigating Memetic Networks9  Knowing Oneself in a Group Mind Dynamic 10  Trans-Media Meme Construction11  Phagic Repurposing of Existing Memes12  Elements of Memetics13  Science of Marketing and Narration14  Ownership and Self in Networked Spaces15  Input/Output Balancing16  Larger Group Dynamics17  Elements of an Egregore18  Internal and External Perceptions of Cybernetic Systems19  Transmedia Narration and Modular Exposure20  Pre-conscious Cognition and the Writer21  Not Everything is Equally Interconnected!etcTaken from http://www.theartofmemetics.com/Quote:Memetics is an artform centered around distributing memes across any given memetic network.As these networks exist both internally and externally,a memeticist is dealing in a practical way with a number of seemingly unrelated disciplines.At the center of this overlap lies cybernetic theory, but it also entails strategies from marketing, psychology,social networking, cultural analysis, rhetorical principles,and biological theory, specifically viral and epidemiological models.We cover this in depth in the book, and you can read it for free (or buy a copy) [from their website].