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Buyology: Truth and Lies About Why We Buy [Unabridged] [Audible Audio Edition]by Martin LindstromNarrator: Don Leslie Listening Length: 7 hours and 22 minutesPublisher: Random House AudioAudible.com Release Date: October 21, 2008Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:- Sex doesn’t sell – people in skimpy clothing and provocative poses don’t persuade us to buy products.- Despite government bans, subliminal advertising is ubiquitous – from bars to supermarkets to highway billboards.- Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.- Companies shamelessly borrow from religion and ritual – like the ritual, made up by a bored American bartender, of drinking a Corona with a lime – to seduce our interest.- “Cool” brands, like iPods, trigger our mating instincts.The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced – or turned off – by marketer’s relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer. http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/B001J…