Description

Adam Curtis’ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal.Intriguing documentary on how advertising industry owns us through our subconscious.