Description

About this talkBarry Schwartz makes a passionate call for “practical wisdom” as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.About Barry SchwartzBarry Schwartz studies the relationship between economics and psychology, delivering startling insights into modern life. His latest field of inquiry: wisdom. About TEDTED (Technology Entertainment Design) is an annual conference previously held in Monterey, California, USA but as of 2009 in Long Beach, California. It defines its mission as “ideas worth spreading”. The lectures, also called TED Talks, cover a broad set of topics including science, arts and design, politics, culture, business, global issues, technology and development, and entertainment. Speakers have included such people as former U.S. President Bill Clinton, Nobel laureates James D. Watson, Murray Gell-Mann, and Al Gore, Wikipedia co-founder Jimmy Wales, and Google co-founders Sergey Brin and Larry Page.In 2006, attendance cost $4,400 and was by invitation only. The membership model was shifted in January of 2007 to an annual membership fee of $6,000, which includes attendance of the conference, club mailings, networking tools and conference DVDs.