Description

In my quest to “learn how to be honest” or better said “unlearn how to lie to yourself” material i’ve found this ebook who is taking this approach theoretically form a salesman’s point of view but the book’s points are to be used in many other areas of life including dating&sex.The description from Amazon.com:A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful salesNo Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points.Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfactionAmazon link for other reviews:http://www.amazon.com/No-Lie-Truth-Ultimate-Sales/dp/0071411…Recieved 4.5* rating!Enjoy!