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elib.tech Exclusive… sharing elsewhere will result in being banned!Coming from my paid subscription to GaiamTV – please keep it here at elib… Runtime: 1h 12mRelease date: 2009This film features: Joel Salatin, Michael Pollan.FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.Featuring: Diana EndicottJohn IkerdAndrew KimbrellGeorge NaylorMichael Pollan