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from the author of “7 habits of highly effective people”The 8th Habit: From Effectiveness to Greatnesshttp://www.stephencovey.com/8thHabit/learnmore.php”Perhaps the most important vision of all is to develop a sense ofself, a sense of your own destiny, a sense of your unique mission and role in life, a sense of purpose and meaning.”The world has profoundly changed since The 7 Habits of Highly Effective People was published. The challenges and complexity we face in our personal lives and relationships, in our families, in our professional lives, and in our organizations are of adifferent order and magnitude. Surviving, thriving, innovating, excelling and leading inthis new reality requires a new mindset, a new skill-set, a new toolset—it requires a new habit. The 8th Habit: From Effectiveness to Greatness is an additional dimension to the 7 Habits that takes us beyond effectiveness and puts us onto the pathway leading to greatness.In a recent survey of 23,000 full-time employees holding key positions in key industries, only 50 percent said they were satisfied with the work they have accomplished at the end of the week. Despite all our gains in technology, product innovation, and world markets, most people are not thriving in the organizations theywork for. They are neither excited nor fulfilled. They have no clarity around the mostimportant priorities. They suffer from a loss of passion, feeling disenabled in their jobs, coping with low-trust environments, and feeling bogged down and distracted.The call and need of this new era is for fulfillment. It’s for passionate optimization, for significant contribution and greatness. We must tap into the voice of the human spirit—full of hope and intelligence—and encompass the soul of organizations so they can survive, thrive and profoundly impact the future of the world. Tapping into these higher reaches of human genius and motivation—what we would call voice—requires the 8th Habit.The 8th Habitis about seeing and harnessing the power of a third dimension to the 7 Habits that meets this central challenge of the new Knowledge Worker Age. It is about finding your voice and helping others to find theirs. Voice is unique personal significance—significance that is revealed as we face our greatest challenges and that makes us equal to them.When you engage in work that taps your talent and fuels your passion—that rises out of a great need in the world that you feel drawn by conscience to meet—therein lies your voice, your calling, your soul’s code. The purpose of The 8th Habit: From Effectiveness to Greatness is to give you a roadmap that will lead you from pain and frustration to true fulfillment, relevance, significance, and contribution in today’s new landscape—not only in your work and organization, but also in your whole life.