Description

With natural enthusiasm and great clarity, the author presents his thinking about influencing people. Sales and influence in the business world are exceedingly hard work; sales people deserve all the information and positive strokes that can be packed onto a cassette. INSTANT INFLUENCE delivers on both counts by organizing its material logically, segmenting it with appropriate musical markers, and presenting the material in a voice that has obvious appreciation for the challenges of selling’s daily grind. Cialdini’s ideas deserve a place in everyone’s thinking about influencing people, selling, negotiating, and maintaining honorable business relationships.