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“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner—an empowering feeling if ever there was one.” — Chris Gardner, author of The Pursuit of Happyness and Start Where You Are“Winners attract winners and smart leaders attract smart followers…. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel.” — Chuck Wielgus, CEO of USA SwimmingFrom highly innovative and successful business executive Max Siegel comes a straightforward and original self-help book that will give readers the upper hand in almost any kind of negotiation process.Editorial ReviewsFrom Publishers WeeklySiegel, CEO of a sports and music media platform company, shares nine principles for personal and professional advancement centered on figuring out what makes someone else “tick,” what motivates them, and what they value, need, and want. To really succeed at negotiation, according to Siegal, it is necessary to determine how the other players define success. This principle lays the foundation for his subsequent maxims-appreciating coworkers and competitors, using your outsider advantage, and “gathering your inner circle.” By peppering each tip with multiple stories from his long and varied career and challenging personal life, Siegel follows through on his eighth rule-remember who you are and how you got to where you are. He freely admits his mistakes and pulls no punches in this lucid and very readable guide to winning at home and at work. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.Review“Working with Max closely for over a decade, I have benefited personally from the treasures in this book–and I am a walking testimony to its real-life benefits.”From the Back CoverMax Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, and industry leaders—that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. Now he’s sharing his method for connecting with people, whatever their differences.The secret, Siegel says, is to know what makes others tick, be it financial security, devotion to family, or a vision of a better world. He shows how to encourage people to share these hidden motivations, and how to find the overlap between their goals and yours.The nine universal rules outlined in Know What Makes Them Tick include:See Where You Want to Be, Not Where You AreFind Your AmbassadorsShow What’s in It for ThemReaders will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, or uniting a divided family. Siegel’s is a unique and powerful approach that anyone can use.About the AuthorMax Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father’s Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana.File Size: 571 KBPrint Length: 260 pagesPublisher: HarperCollins e-books; Reprint edition (January 30, 2010)[url]http://www.amazon.com/dp/B0036F6X34?_encoding=UTF8&isIniframe=1&n=133140011&ref_=[/url]