Description

From the Inside FlapTic. Tock. Tic. Tock. Tic. Tock. Three seconds. That’s all you’ve really got to make the sale. With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There’s simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer. But what is The Irresistible Offer? Simply put, it’s the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it’s not a one-time special or a “unique selling proposition.” The Irresistible Offer is the offer that defines your business and becomes your raison d’¿tre. Want an example? Domino’s Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn’t refuse—”thirty minutes or less” or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how. In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly. For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you’re selling, not how you’re selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.