Description

Product Description This book covers the main tools and techniques of NLP. Apart from this first chapter, each chapter follows the same layout. The overview and rationale for each tool/technique or philosophy is given. A literature review has been undertaken and any relevant literature to support or challenge the model is included. Any concepts that are directly related to the subject matter are summarised as are the principles of why the particular technique works and how it links back to the overarching theory and principles of NLP. How the technique works is then described followed by the key steps involved in applying the technique. Each section then concludes with a recommended exercise to follow and examples of how the technique can be applied across a number of different contexts.Reviews NLP: Principles in Practice draws together NLP tools, techniques and methodologies for a wide ranging audience. Lisa Wake offers an evidence based approach and as a result the reader gets a true sense of how to apply this in a range of contexts. A great book to have in your development toolkit! –Jill Jackson, Head of European R&D, Human Resources, Mundipharma ResearchLisa’s real experience operating in the field gives this book a resonance few could hope to match. This book is a testimony to her practical, common sense application of NLP to enable excellence. A must read for those of you wanting a credible insight in how to give yourselves, your talent and your business an edge. –Beverly Hodson, Group Change Implementation Manager, Northern FoodsThis much needed book takes the reader back to the origins of NLP, then on a journey to its application in practice and outlines how NLP may be developed in the future. This book comprehensively addresses the evidence base underpinning NLP and explains in easy to understand language the plethora of psychological theories and models that NLP has been built on over the years and how they link to modern day NLP practice. –Nici Evans, Head of Partnership Development, Cardiff & Vale University Health Board* I bought this book a couple days ago and decided to scan it in, OCR it and bookmark the chapters for you all. I hope you like it, it looks like a great book to give you real world understanding of NLP rather than just a “heres the technique now your an expert” type deal.Everyone can download from October 19th 2011. I just want to let power users etc get this first.