Description

If you can persuade a cat … you can persuade anyone. This is the essential guide to getting your way.Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).You’ll learn to:Perfect your timing – learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants – always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.’Jay Heinrichs knows a thing or two about arguing’ The Times’A master rhetorician and persuasion guru’ Salon’You got a bunch of logical engineers to inject pathosinto their arguments … it works!’ NASA engineerEditorial ReviewsReviewPraise for Thank You For Arguing “Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you.” –Mr Porter”Clever, passionate, erudite.” –Publishers Weekly”Jay Heinrichs knows a thing or two about arguing.” –The Times”An excellent book about how to win arguments, full of brilliant examples … sharp and well-argued.” –Evening Standard”If you want to win people over, this book will help you succeed.” –Independent”Colorful, instructive, illuminating… a romp through the rules of rhetoric.” –Guardian”Packed with humor, tips and anecdotes to help you get what you want.” –Good Book GuideAbout the AuthorJAY HEINRICHS is the New York Times bestselling author of Thank You for Arguing who spent 26 years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com. He lives with his wife and their cats in New Hampshire.NATALIE PALMER-SUTTON is an art director, illustrator, editor, animator, artist, designer and sometimes writer who lives with her lovely husband and lovely children in Buckhurst Hill, England.File Size: 8839 KBPrint Length: 117 pagesPublisher: Penguin (March 1, 2018)http://www.amazon.com/How-Argue-Cat-Humans-Persuasion-ebook/…