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**** elib.tech Exclusive ****Help us keep elib all the more special for its exclusivity. Out of respect for the original authors and publishers,please do not make this product available outside of our community.Thanks for keeping elib awesome! IDEAFit Nicki Anderson, Darren Jacobson –IDEA’s Business Boot CampIDEA’s Business Boot Camp by Nicki Anderson, Darren JacobsonDescriptionWith the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business education that will help the business owner, manager and entrepreneur grow a successful, healthy business. This 2-DVD set will delve into the finer aspects of business ownership, putting you in the lead, instead of “chasing the pack”.This program will:• Provide 20 easy-to-implement and cost-effective marketing ideas• Teach you how to conduct your own market analysis to determine gaps and potential revenue streams• Help you to identify your unique brand, attract your target market and create a buzz in your community• Shed light on the impact of high-quality customer service, translating to greater customer retentionIf you are:• Currently a fitness business owner,• Starting a personal training or fitness business, or• A fitness manager looking to maximize your program’s potential“This is a live recorded session from the 2009 IDEA Personal Trainer Institute™By Nicki Anderson, Darren JacobsonVideo ChaptersChp. 1 Introduction – Disc #1Chp. 2 Creating Your NicheChp. 3 BrandingChp. 4 T.O.M.AChp. 5 Running an Efficient and Effective Business UnitChp. 6 20 Tips for Marketing and Promoting Your BusinessChp. 7 Consumer and Market AnalysisChp. 8 Personality Profiles/Traitshttp://www.ideafit.com/fitness-products/ideas-business-boot-…