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ICF – International Coaching Federation – Global Coaching Study: Final Report

ICF – Global Coaching Study – Final Report – Oct. 2007.pdf
[1 ebook – PDF]

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This new exclusive material is part of the Coaching ICF group buy.This group buy is still open & the forum is listed at: – Global Coaching Study:Final Report – Oct. 2007Author: ICF – International Coaching FederationPublished: 2007Description: 1 PDF with 102 pages with bookmarks added.In 2006, the International Coach Federation (ICF) identified the need to commission a truly global survey of the coaching profession. As a fast growing industry, there was a sense that whilst some important research studies have undoubtedly taken place, there was currently no definitive global base-line of what the profession looked like, what coaches saw as the major challenges facing the industry going forward and what, in revenue terms, was the size of the industry.The ICF commissioned PricewaterhouseCoopers’ International Survey Unit (ISU) to undertake the global survey. One of the key challenges for the research was to ensure that the survey reachedbeyond solely ICF members to embrace the wider coaching community.Survey objectives:At the outset, the survey objectives were established:• To obtain profiling information of the coaching industry, e.g. gender, age, level of education, training;• To gain an understanding of the main types of coaching specialties which are currently being undertaken;• To determine estimates of coaching revenue by type of coaching, geographical region and global total;• To establish usage drivers i.e. who uses coaches (overall and by type of coach), and the reasons given for hiring coaches; and• To identify future trends in the industry and assess attitudes towards a range of challenges facing the industry.The survey was implemented via an e-survey methodology. As most of the ICF’s communication with members is undertaken bye-mail, the membership database provided access to accurate and comprehensive contact details.As the survey also had an overarching objective of reaching beyond the ICF, nonmembers were encouraged to register their interest on a Registration Site that was independently hosted by PricewaterhouseCoopers. This undoubtedly assisted with the response rate to the survey. ICF members encouraged other coaches that they knew to participate, and other coaching organizations publicized the ICF survey on their Web sites.The e-survey was administered in English. However, a fundamental aim of the survey was to be as inclusive as possible and to provide the maximum opportunity for as many coaches as possible to participate.Some of the topics are:Module 1: Profile of Coaching IndustryCoaching Demographics Coaching Areas and SpecialtiesTraining and Education Membership in Professional Coaching OrganizationsCoaching Credentials Methods of CoachingRevenueModule 2: Revenue Annual Spending on Professional DevelopmentAnnual Revenue Generated by Coaching AlonePro-Bono and BarterFuture TrendsThe Next Twelve MonthsThe Next Three yearsModule 3: Client ProfileNumber of Active ClientsClient GenderClient AgeLeading Coaching SpecialtiesCoaching MethodsModule 4: Industry Issues and TrendsStatement 1: The coaching industry should be regulatedStatement 2: The biggest danger for the coaching industry is coaching saturation Statement 3: The people we coach increasingly expect us to be credentialed Statement 4: I expect to stay in this profession for at least 10 years Statement 5: Trainers and consultants who call themselves coaches will continue to blur the understanding of coachingStatement 6: Coaching will become so powerful, pervasive and commonplace that it will be widely accepted by people everywhereStatement 7: There will be full academic acknowledgment of coaching as a discipline Statement 8: Coaches will be sought out and included in high stakes conversations at all levels of diplomacy, business and governmentStatement 9: The profession will be more grounded in documentation of Return on Investment (ROI) and science which will validate coaching as an effective tool of human developmentWhat is the biggest opportunity for coaches going forward?Conclusions Overview of Study Background and MethodologyProfile of Coaching IndustryRevenueClient ProfileIndustry Issues and Trends Biggest Opportunities and Challenges for the Coaching ProfessionIf you are interested in Coaching, this is professional material that may help you.The web page for this material is at:http://www.coachfederation.org/research-education/icf-shoppi…Please keep this a elib exclusive, thanks.Contributors: Ratio FreeElite/VIP: 3 weeksPower Users (PU): 7 weeks or contribute to this group buyUsers: Upgrade to PU or contribute to the group buy at:, Mazen

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