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George Lakoff & Mark Johnson – metaphors We Live By*Note that this book could be as well in the hypnosis categorie as metaphors are the language of the subconscious and one way it express itself.*The now-classic metaphors We Live By changed our understanding of metaphor and its role in language and the mind. metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”—metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson’s influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.Editorial ReviewsFrom the Inside FlapThe now-classic metaphors We Live By changed our understanding of metaphor and its role in language and the mind. metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”-metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson’s influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.About the AuthorGeorge Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is the author of, among other books, Women, Fire, and Dangerous Things and Moral Politics, both published by the University of Chicago Press. Mark Johnson is the Knight Professor of Liberal Arts and Sciences at the University of Oregon. He is the author of The Body in the Mind and Moral Imagination, both published by the University of Chicago Press. Johnson and Lakoff have also coauthored Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought.Most Helpful Customer Reviews203 of 207 people found the following review helpful***** Structured ExperienceBy Alexander Schulman on January 18, 2005Format: PaperbackAfter hearing nearly every anthropology professor I’ve ever had reference the work of Lakoff and Johnson in some way, I decided to try reading this book for myself. I’m very glad I did, because it completely changed my view of language, thought, and truth.Starting with the (deceptively) simple premise that the way we talk about certain things shapes the way we think about them, Lakoff and Johnson launch into a stimulating deconstruction of what they term “conceptual metaphors”, and the complex way in which they interact to structure our experience of reality. These aren’t just metaphors in the rhetorical sense though; the authors examine how common ways of speaking and thinking actually reflect a relatively coherent metaphorical system.For example, you might not think that the statement “He strayed from the line of argument” is metaphorical is any significant way, but it is grounded in the metaphor that AN ARGUMENT IS A JOURNEY, and the assumption that A JOURNEY DEFINES A PATH. Put them together, and you get AN ARGUMENT DEFINES A PATH; a path which can be strayed from. Lakoff and Johnson explore these interactions in great detail, and suggest some fascinating philosophical and political implications.This book is very readable (nice short chapters) and I highly recommend it if you are at all interested in anthropology, linguistics, or philosophy.