Description

Entire series of lectures from the 6-week Coursera course on Gamification by Kevin Werbach.Penn(University of Pennsylvania)Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in areas such as marketing, human resources, productivity enhancement, sustainability, training, health and wellness, innovation, and customer engagement. Game thinking means more than just dropping in badges and leaderboards; it requires a thoughtful understanding of motivation and design techniques. This course examines the mechanisms of gamification and provides an understanding of its effective use.Course SyllabusThe course is divided into 12 units. We will cover 1-2 of them each week:1. What is Gamification?2. Games3. Game Thinking4. Game Elements5. Psychology and Motivation (I)6. Psychology and Motivation (II)7. Gamification Design framework8. Design Choices9. Enterprise Gamification10. Social Good and Behavior Change11. Critiques and Risks12. Beyond the Basics