Description

Engaging, connecting, reasoning and persuading citizens is a vitally important role for any public communicator. Indeed, influencing others is a crucial factor in any organisation’s success, be it a commercial institution, local authority or elected government.Dr Robert Cialdini is a Professor of Psychology at Arizona State University and is the world’s most quoted expert in the field of human decision making, influence and persuasion.His book Influence – Science and Practice is the result of over 30 years of research into the subject of human persuasion. It has sold over 1 million copies worldwide. In this lecture he presents some of the latest research into the important scientific processes that cause people to respond to the communications of others. The lecture will include content from a new book he has co-authored with colleagues Noah Goldstein and Steve Martin, entitled Yes! 50 Secrets from the Science of Persuasion.