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Anna PickardFriday December 7, 2007The GuardianFirst Cut: The Rules of Seduction7.35pm, Channel 4As film-maker John Farrar puts it: “The Game gives socially awkward men a voice with which to talk to women.” In fact, it’s a bunch of bottom-feeders with little respect for themselves and absolutely none for the women they collect. It’s not even about sex for these slimy wee numpties – including one Russell Brand wannabe – it’s about “winning”. Worth watching for tips on how to spot these nasty specimens in the wild: if someone opens with, “I was wondering if you could settle an argument?” run. Fast.Northern Echo 7/12/7A PUA is a pick-up artist whose chat lines range from “I love girls with great smelling hair” to “Girls need good taste in shoes because good taste in shoes indicates good taste in underwear”.Try it out on someone tonight. It seems to work for the blokes in First Cut. Darren has never had a job, unless you count picking up women as an occupation.He believes that being successful with women is something that can be learnt. He demonstrates on a passer-by and, amazingly, walks away with the girl.If you want to be like Darren, who looks like Russell Brand on a bad hair day, you can attend seduction seminars, with courses costing from £500 to £2,500.Nineteen-year-old Darren believes the key YOU’LL SOON PICK IT UP: Taking lessons in getting the girl in The Rules Of Seduction to seduction is to accelerate the emotions.This hasn’t got him very far as he’s jobless, homeless and has only £11 to his name.One tip is that a chap should work on maintaining eye contact with his victim, sorry potential girlfriend, before hitting the streets.Ian fails if the girl’s comment that “he kept looking at my breasts” is accurate.This 21-year-old computer programmer is struggling to hook up with women. He’s never had a girlfriend or had sex. Film-maker John Farrar sums it up accurately by noting: “He seems lonely”.Adam is much more confident and successful with women, reckoning that, within a minute of knowing her, you can convert it into a kiss. Within five minutes, he can get a girl’s phone number.Adam’s ambition is to be the best pick-up artist in the world. This Master PUA is invited to speak at – and I kid you not – the Global PUA Seduction Super Seminar in Hollywood.This is useful as it means he can see his new girlfriend Amanda, a cheerleader from Dallas.”Howdy, cutie, how are you doing,” he asks her on an internet link. Not one of his best pickup lines, I would suggest.There’s worse news. Adam seems to be falling for Amanda. As in falling in love. His pick up days may soon be over. There are worse things that could happen, he says gallantly.Film-maker Farrar notes that many PUAs are seduced by the game itself. They’re so intent on perfecting their technique that they forget the emotional side of love. They’re all driven by the same thing – fear of being alone.