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“Entertaining, informative reading.” – Kirkus Reviews Discover how in almost every area of our lives, our behaviour is influenced far more by others than we’d like to imagine.Teenage cliques, jihadist cells, army units, polar expeditions, and football hooligans — on the face of it, each of these groups might seem exceptional, but the forces that bind and drive them can affect us all. In recent decades, psychologists have uncovered how and why our innate social urges holds huge sway over how we think and act, propelling us to both high achievement and unthinking cruelty. We are beholden to our peers, even when we think we’re calling the shots. This is the power of others.In this captivating work, science writer Michael Bond investigates the latest breakthroughs in social psychology to reveal how to guard against groupthink, build better teamwork, identify shared objectives, become more ethical, and survive moments of isolation.Editorial ReviewsReview”What’s key here, Bond would have us realize, is that your emotional and social responses to a person are heavily influenced by that person’s emotions, feelings, or body language — and not as much your own feelings or thoughts or opinions. Bond successfully uses both studies and historical examples to illustrate these types of phenomena. The Power of Others is an interesting read.”- PsychCentral”Bond renders a worthwhile subject into entertaining, informative reading.”’- Kirkus Reviews “In light of recent terrorist attacks … passages on suicide bombers and lone wolves provide social explanations of these traumatizing events. Recommended for readers curious about the social psychology and human behavior in the face of disasters.”- Library Journal “Interesting and entertaining … Bond’s book eloquently elucidates the possible mechanisms of action behind the social contagion phenomenon…. fascinating reading for anyone who is interested in social psychology and the influence of others onto their lives.”- In-Mind Magazine “Important and compelling. Bond drives home a fact that we all must accept – we are never alone. The people in our lives affect every aspect of our behaviour in ways that we are often not consciously aware of.”- David McRaney, bestselling author of You Are Not So Smart”Accessible, captivating, and fun. Though we think of ourselves as free individuals, our choices are influenced by others – and the scary thing is that we don’t realise it.”- William Poundstone, author of Are You Smart Enough to Work at Google?About the AuthorMichael Bond has been writing on psychology and human behavior for more than 15 years as a regular contributor to New Scientist, Nature, Prospect, The Observer, The Daily Telegraph, the Financial Times, and others. He lives in London.Paperback: 320 pagesPublisher: Oneworld Publications (March 17, 2015)http://www.amazon.com/Power-Others-Pressure-Groupthink-Every…